Updating your old website? Make sure you or your web designer has Google SEO in mind. The link below is a checklist for some of the key points they should be implementing while setting up your new website.

The major point is to make sure your redirects are done properly. If you have any pages that were linked to from external sites and they are no longer there, they can no longer valuable pass link juice onto your site, resulting in loss of ranking, and we don’t want that do we? So double check that all links that may have been broken are fixed.

Website Redesign Checklist: SEO 101 [Learn SEO] | SEO Scoop

The time has finally come to update your outdated website. Since you have this wonderful opportunity to start fresh, make sure you get off to the right start with the search engines.

The following is a quick checklist of things you must remember when doing a site redesign. If you follow all of these steps, the transition will be a smooth one.

* 301 redirects. This must be done if you are changing your URLs in any way. This involves pointing the old URLs to the new ones.
* Reinstall your analytics tracking code. If you use Google Analytics, install the new Asynchronous Tracking code.
* Create a robots.txt file.
* Create a HTML sitemap.
* If you’re a local business, ensure you have all your citations up-to-date. This local citations list from GetListed.org is a great place to start.
* Redirect the non-www version of your site to the www version (or vice versa). This is referred to as canonicalization.

Confused? We do Web Design in Mildura and we’ll help you out.