Increase your Facebook Visibility with 10 SEO Tips
Posted on Saturday, 5 June, 2010 at 6:34 pm
Have you thought about your Facebook page and Google SEO? Is it optimised as well as your website?
With Facebook starting to dominate the market it’s something you definately have to put into play. Can you afford to not be on top?
Ten Facebook SEO tips
1. Search results continue to include people’s profiles as well as pertinent Facebook pages, groups and applications. Therefore what you’ve done to date still works. The gravity of Facebook groups, which some thought lame, will increase as Facebook internal search is adopted.
2. Facebook gives us some clues regarding its algorithmic ranking factors. Read it and understand. Stay up to speed on changes in the Facebook blog, as they will certainly occur. Hopefully as Facebook grows they’ll make a search quality team ambassador available like Google’s Matt Cutts and Bing’s Sasi Parthasarathy. As people learn to spam these results, Facebook will react and SEOs will want more information.
3. In addition to wall posts, think SEO in tendering status updates, links and notes. You never know who will find it, searching for whatever.
4. Wall-post external content like blog posts and news should be optimized for important keywords, especially the content’s title tag. If possible post content where the call to action and/or contact information is actually in the title tag. This gets your pitch to the search results as opposed to requiring a second click through to a profile page.
5. If you want your promotional data indexed in the wider Facebook, outside of your friends, make sure you select “everyone” in privacy settings > search. Though it’s possible users might not be happy if they were aware, existing accounts default to “everyone,” understanding this is a cool inside tip for early success.
Read all 10 tips at 10 SEO Tips For Maximizing Facebook Visibility
This is a good starting point on how you can increase your Facebook visibility. It’s definately worth the read.
